
Don't just learn business. Experience it.
The ILO SIYB Business Game is an interactive business simulation that lets aspiring and existing entrepreneurs experience the realities of running a business in a simulated environment.
Make decisions. Manage resources. Experience competition. Discover what it takes to run a business.
What is the ILO SIYB Business Game?
The International Labour Organization's Start and Improve Your Business (SIYB) Business Game is an interactive learning experience that exposes participants to the realities of running a business through simulation.
You make decisions, manage resources, respond to market situations and face the challenges and opportunities of operating a business.
Unlike conventional classroom learning, the game emphasises learning through participation, decision-making, interaction and reflection.

Who is the game for?
For individuals planning to start a business who want to understand the practical realities of running one.
For entrepreneurs strengthening their business management, planning and decision-making skills.
For individuals exploring business opportunities alongside their careers.
For young people developing entrepreneurial thinking and practical business skills.
What will you gain?
Understand how decisions influence business performance and outcomes.
Appreciate the importance of managing available business resources.
Experience competition and understand market dynamics.
Develop collaboration, communication and negotiation skills.
Develop practical approaches to identifying and responding to business challenges.
Reflect on lessons that can inform real-world business activities.
Your journey to the Business Game
Complete the online registration form below with your contact information.
Start Right reaches out as a session is organised, with payment instructions.
Pay the KSh 1,500 participation fee. Once payment is verified, we confirm your seat.
Receive the session date, venue and instructions, then attend the facilitated experience.
Invest in your entrepreneurial experience.
Secure your opportunity to take part in this practical business simulation and gain valuable entrepreneurial insights.
No payment now — register first. We'll send payment instructions when your session is organised.
Register for the ILO SIYB Business Game
Take the first step towards experiencing business differently.
Frequently asked questions
The SIYB Business Game is a programme of the International Labour Organization. Sessions are independently organised and facilitated by Start Right Entrepreneurship Hub, led by ILO-certified business coach Kelvin Gitau.
